Privacy Policy — EG API Tool

Privacy policy

Data covered by this integration

The integration accesses advertising information made available by Meta for authorized accounts. Depending on the reporting or operational task and the permissions granted, this includes:

• Business, ad account, and associated Page identifiers and names.
• Campaign, ad set, and ad settings, including budgets, schedules, targeting settings, objectives, and delivery status.
• Advertising creative, including copy, images, videos, destination URLs, and related metadata.
• Performance reports, including spend, impressions, clicks, and aggregated conversion metrics.
• Native lead-form definitions, including form identifiers, names, questions, introductory text, privacy links, disclaimers, and thank-you content.
• Authorization metadata, including operator and app identifiers, access permissions, token validity, and records of API requests, results, and operational changes.

Advertising-account and Page metadata identify the business assets being managed. They are distinct from the personal information of people who see an ad or submit a lead form.

The integration does not retrieve individual lead-form submissions, respondents' names, email addresses, phone numbers, or submitted answers, and does not transfer those submissions to a CRM. Reading or creating a form's questions and configuration is separate from retrieving the answers people submit. The integration is not used to collect consumer social profiles. If this scope changes, we will update this notice before using the integration for those additional purposes.

How we use the data

We use this information to prepare reports, analyze advertising performance, review account configuration, and create or update advertising campaigns, ad sets, ads, and creative within the access granted to us. Native lead-form functionality is limited to reviewing form definitions and, where authorized and supported, creating new forms. We also use authorization metadata and operational records to verify access, reconcile changes, troubleshoot errors, and maintain accountability for actions performed through the API.

Access and sharing

Access is limited to authorized personnel and service providers supporting this work. Relevant account information and reports may be provided to the client whose advertising account they concern. Data may be processed through hosting, storage, reporting, development, or AI-assisted tools used to perform these authorized tasks. Such use must remain limited to the work being performed and comply with applicable Meta terms and client obligations.

We do not sell data obtained through this integration. We may disclose information when required by law or when necessary to address security incidents or protect legal rights.

Retention and deletion

We retain advertising data and operational records only for as long as needed for the reporting, account-management, troubleshooting, and recordkeeping purposes described here, consistent with Meta's terms and applicable law. Retention can differ between reports, creative files, and operational records. We delete data as soon as reasonably possible when it is no longer needed and promptly handle applicable deletion requests from users, clients, or Meta, unless retention is required by applicable law or regulation. See data deletion instructions to request removal of stored data or disconnection of an account.

Security

API credentials are used to authenticate authorized requests. They are not lead-form respondent data and are not included in client reporting. We use safeguards appropriate to the information involved, including limiting access to authorized operators and protecting API credentials from public disclosure. No method of transmission or storage is completely secure.

Integration terms

This integration is an internal business tool. Access is restricted to operators authorized by Empirical Growth and is limited to advertising assets for which we have permission. Visiting this policy page does not grant access to the integration or an advertising account.

Operators must use the integration only for authorized reporting and advertising work, within the permissions granted by the account owner and in accordance with applicable client agreements, Meta Platform Terms, and advertising policies. Account authorization does not permit unrelated data collection, resale of Meta data, or actions outside the agreed scope of work.

API access may be changed, suspended, or revoked by Empirical Growth, the relevant account owner, or Meta. Availability and the data returned depend on Meta's services and the account permissions in effect. This page does not replace a client services agreement or grant additional account permissions.

Data deletion and account disconnection

To request deletion of data held by Empirical Growth through this integration, or to ask us to stop accessing an account:

1. Email [email protected] with the subject Meta Integration Data Request.
2. Identify the business, advertising account, or operator authorization concerned and describe whether you want stored data deleted, account access disconnected, or both. Include an account ID if available and your relationship to the account. Do not send passwords, access tokens, or other credentials.
3. We will verify that you are entitled to make the request, confirm its scope, and promptly remove the relevant stored data and/or discontinue our access as appropriate. If retention is required by applicable law or regulation, we will explain the applicable exception.

An account owner or administrator can also revoke the relevant access in Meta's business settings. Revoking access prevents further authorized retrieval but does not itself delete copies already held by Empirical Growth; request deletion separately using the steps above.

These instructions concern records held by Empirical Growth. Deleting our stored copies does not delete campaigns, ads, or records held by Meta, and disconnecting this integration does not itself pause active advertising.

Contact and updates

For questions about this integration or its data practices, contact Empirical Growth Inc. at [email protected].

We may update this page as the integration or our practices change. The date above identifies the latest revision.